Jan 23, 2026

You’re looking for a new car. It needs to be fuel-efficient and stylish, with advanced tech. And affordable, of course.

Luckily, the 2026 Jetta checks all those boxes, and then some! With European-inspired design, intuitive technology, a responsive 158-horsepower engine, and a starting price well under $30,000, it’s everything you’re looking for.

In short, the Jetta delivers the perfect balance of comfort, efficiency, and everyday value. It’s built with the attention to detail Volkswagen is known for, and South Carolina drivers are discovering why this practical yet sophisticated sedan is one of the most popular models in the Volkswagen lineup.

Here’s why we love the new Jetta, and why you will, too!

1. Budget-Friendly Value 

The 2026 Jetta is the poster child for quality and affordability. With a starting MSRP of $23,995, it comes standard with features competitors often reserve for higher trim levels. Overall, the Jetta gives South Carolina shoppers more for their money, making it one of the smartest investments in its class.

2. Built for South Carolina Living

The Jetta easily adapts to your Carolina lifestyle. When you’re commuting, the responsive handling keeps you confident. Planning a weekend escape to Myrtle Beach? The impressive fuel efficiency (29 mpg city/40 mpg highway) means more money for vacation and fewer gas station stops. Running errands around Sumter? The Jetta’s blend of comfort and fuel efficiency makes every trip feel easier.

3. Adaptable to Every Stage of Life

Whether you’re buying your first car, starting a family, or enjoying retirement, the Jetta adapts to wherever you are. The surprisingly spacious interior and smooth, confident handling deliver a reliable driving experience you can count on no matter what.

4. Intuitive Technology 

The 2026 Jetta cockpit is designed around you. With a modern digital display and intuitive interface, you’ll have everything you need right at your fingertips without complicated menus or confusing controls. It’s technology that keeps you connected every time you get behind the wheel.

5. Advanced Safety Comes Standard

Peace of mind comes first in the 2026 Jetta thanks to the IQ.DRIVE® suite, which comes standard in every model. This comprehensive package of driver-assistance features—including lane-keeping assist, adaptive cruise control, and forward collision warning—acts as your co-pilot, giving you extra confidence on every South Carolina road. This kind of advanced safety technology used to be an add-on, but now it’s standard in your Jetta.

2026 Jetta Trim Levels

The 2026 Volkswagen Jetta comes in the following trim levels:

  • VW Jetta S – The base model Jetta doesn’t skimp on what matters. You’ll get essential safety technology and convenience features like an 8-inch digital gauge cluster.
  • VW Jetta Sport – If you want your sedan to look as good as it drives, opt for the Sport. This trim adds athletic styling elements and sharp 17-inch alloy wheels, giving it a more aggressive look.
  • VW Jetta SE – The SE is the sweet spot in the lineup, and it’s easy to see why! The SE adds noticeable convenience and comfort upgrades that elevate your daily drive, all while keeping the price reasonable.
  • VW Jetta SEL – If you want it all, the SEL is for you. This model delivers premium refinement from bumper to bumper. Inside, you’ll enjoy concert-quality sound via the eight-speaker Beats Audio system and have full command of your drive with the 10.3-inch fully customizable digital cockpit.
  • VW Jetta GLI – The GLI is equipped with a turbocharged 2.0-liter engine that produces 228 horsepower and 258 lb-ft of torque. Step inside and you’ll ride in comfort with leather upholstery, heated and ventilated front seats, and performance-tuned handling. 

Visit your Local Volkswagen Dealer to Explore Available VW Jetta Models for Sale! 

The 2026 Volkswagen Jetta is the rare compact sedan that delivers affordability, comfort, and performance in one appealing package, making it easy to see why South Carolina drivers keep choosing the Jetta!

If you’re ready to experience the Jetta for yourself, browse our inventory online, then visit Mike Reichenbach Volkswagen of Florence for your test drive. Don’t forget to check out our new-car specials to get an even better price on your new Jetta.

Our team is committed to making your car-buying experience straightforward and enjoyable, guiding you through every decision from selecting the right trim to finding financing that fits your budget. If you’re a first-time buyer, check out our new car buyer resource with tips and tools to make buying your Jetta easier!